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Your Master Career Plan for 2025!

Winning Strategies to Ignite Success, Conquer Stress, & Fire Up Your Passion!

 

Are you ready to Boost Your Brand with Five Stress-Busting Strategies to achieve unparalleled success? Laugh and learn right now. Listen to Dr. Arlene's latest radio show and bust that stress now!

 

http://bit.ly/2FVRtuw

 

Call Dr. Arlene 310-443-4277 to work with you to create a unique brand to achieve unparalleled success for 2024 and set a standard against which no one can compete.

 

"The Impossible Dream"

 

Dr Arlene meets Brian Stokes Mitchell,
Two-Time Tony Award Winner, who sets
the standard and WINS Without Competing!
Listen to him sing "The Impossible Dream"
from his upper West Side balcony in NYC. 

He is celebrating his successful battle with COVID-19 

and cheering on the NYC First Responders

with his magnificent baritone voice. www.brianstokes.com


BRAND to WIN With Dr. Arlene

Make Yourself Memorable

Shine a Spotlight on Your Brilliant Brand

Ignite Sizzling Success


Conquer Stress to Raise Natural Immunity

Reduce Overall Disease Risk, Increase Longevity

Achieve Unparalleled Success

Strategy Replaces Stress With Dr. Arlene

Learn How Now!

Contact Dr. Arlene: 310-443-4277

drbarro@barroglobal.com

winwithoutcompeting.com


Dr. Arlene Introduces:

The Right Fit Relationship Building Strategies

Ignite Unparalleled Success


Dr. Arlene Introduces:

Eliminating Erroneous Assumptions

Igniting The Fit Right Matches

Jane Fonda, John Williams, and Steven Spielberg

Carol Burnett, Dick Van Dyke

At age 98, Dick Van Dyke accepted an Emmy Award in 2024!


The Creator of The Right Fit Method
Dr. Arlene Introduces

The Right Fit Awards With Dr. Arlene

Eager to WIN?

Read the Announcement & Apply!


 

The Right Fit Controls and Standards Must Rule

Founded in 1754, Columbia University Burns their Brand

Delay, Indecision, Denial destroyed their credibility!

 



 

Read About Dr. Arlene's

Unforgettable Meeting With

The Legendary Dr. Jonas Salk

 





Queen Elizabeth

WIN Without Competing Woman!

 

 

 


Zelensky Ignites, Fires Up, and

Explodes His Brand:
With Dr. Arlene

 

 

Propelled by passion, Zelensky: decisive, determined, and driven

relentlessly leads his beloved Ukrainians. NATO allies, propelled by fear,

employ the deadly trio: indecision, denial, and delay. Putin smells the

allies' stench of stagnation and delights in their fear, as he destroys Ukraine.

 

 

ZELENSKY UNDAUNTED

LEADS!









 

 


The Right Fit Advice for 2025 With Dr. Arlene!

 

Eliminate Assumptions

 Watch Your Personal and Professional Life Soar

Decrease Stress, Feel Your Natural Immunity Rise
 

Curious?

Call Dr. Arlene 310-4430-4277

Email drbarro@winwithoutcompeting.com


Dr. Arlene Introduces

The Right Fit Immunity



 

 


 

Read Dr. Arlene's Popular Online Column originally

published in The Beverly Hills Courier

 

Conquering Stress! With Dr. Arlene

 

 

The Google robots love Dr. Arlene's columns!

Drbarro.com is an imprint of barro global search, inc.

Our services are provided globally over the phone or in our corporate offices adjoining the UCLA Campus in The Tower, located at 10940 Wilshire Blvd., Suite 1600, Los Angeles, CA 90024, Monday through Saturday from 9 AM to 7 PM Pacific Time. Customized appointment times for new and continuing clients.

Dr. Arlene Introduces

the Website Version of her App

iBrandU4Hire

Brand Yourself With Dr. Arlene!

Selected Columns:

 


Listen to Dr. Arlene's Selected Radio Shows on Branding:

Transform your Life with Right Fits in 2024!


Dissatisfied with your Career Success
Work-Life Balance & Personal Relationships?
Call Behavioral Educational Psychologist


Dr. Arlene 310-443-4277

Listen to Dr. Arlene's 100th episode of her WIN Without Competing! show "Can Trump's Brand WIN the White House? Ask Dr. Arlene!"
To analyze Your Professional Brand, call Dr. Arlene 310-443-4277.

Listen to "Caitlyn Jenner: A Billion Dollar Brand?"
Jenner's complex personality coupled with unique contradictions enabled him to create the Caitlyn brand which could become a billion dollar brand.

Dr. Arlene is searching for radio show guests. She asks,

"How has my Right Fit Method transformed your Professional and Personal Life?"



To contact barro global search, inc. call (310) 443-4277.



Services are provided globally over the phone or in our corporate offices adjoining the UCLA Campus in The Tower, located at 10940 Wilshire Blvd., Suite 1600, Los Angeles, CA 90024, Monday through Saturday from 9 AM to 7 PM Pacific Time. Customized appointment times for new and continuing clients.

Email: drbarro@barroglobal.com

 



Here are Dr. Arlene's Guests Who Were Featured on the Front Page of BlogTalkRadio.

 

Listen to those interviews right now and learn Dr. Arlene's RIGHT FIT METHOD!

 

See the photos of guests on the left column.



Sherrilyn Kenyon, 50+ times New York Times Best Selling Author, is the reigning queen of the vampire novel according to Publishers Weekly.

Anne Edwards, Celebrity Biographer and Pulitzer Prize Nominee for her biography of Early Reagan; Married to Stephen Citron

Jan F. Constantine, General Counsel for The Authors Guild, who won a 125 million-dollar settlement in Authors Guild v. Google

Dr. Julianne Malveaux, nationally known economist and President of Bennett College for Women

Stephen Fried, an award-winning investigative journalist and essayist, the author of four acclaimed books, and an adjunct professor at Columbia University's graduate school of journalism.

Suzanne DeLaurentiis, Award-Winning Filmmaker; Head, Suzanne DeLaurentiis Productions

Phil Boyce, President, Talk Radio Network (TRN) Syndications and
President of Programming, TRN

Jannel Rap, Music Iconoclast, Author of 30 Days in a Life

Steve Jordan, Fitness Guru Who Overcame Paralysis and Memory Loss

Dr. Judith Reichman, one of the Leading Voices in America on Women's Health Issues

Shayna Turk, Humanitarian & Winner of Young Entrepreneur Award and Scholarship

Nat Bothwell, Winner of the 2009 Right Fit Award!

Rachel Albert-Matesz, Award-Winning natural foods Chef and Author of the Ice Dream Cookbook, who delevoped 130 recipes for best-selling author Barry Sears

Kellie Fuller, talk show host whose show, "Kellie in the Morning," replaced the Imus Show on KVON when he was fired

Patti Rager, RN, MSN, MBA, Former Chairman, President and Publisher of Nursing Spectrum/NurseWeek (a division of Gannett Company, Inc. publisher of USA Today)

Billy Lowe, Celebrity Hairstylist and Beauty Expert

Rosie Lee Hooks, Director of the Watts Towers Arts Center who won the prestigious NAACP "Image Award" for Best Supporting Actress

Edward Landler, creator of the acclaimed feature documentary "I Build the Tower," showcased at New York City’s Museum of Modern Art and Washington DC’s National Gallery of Art.

Mary Beth Garber, President, Southern California Broadcasters Association

Download Dr. Arlene's 100+ radio podcasts from iTunes to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions.


Renowned science communicator Dennis Meredith interviews branding and hiring expert Dr. Arlene Barro in Using Branding to Advance Your Career, where Dr. Arlene reveals her unique approach to branding for career success and transformation.


YOU Can Arrange an Interview Without a Resume!

Many job seekers make the erroneous assumption that you must email your resume to an employer or a search firm and wait to hear if they want to interview you. Not necessarily so.

After you have identified the position you want and studied the company, create a pitch to broadcast why you are the Right Fit for that position. Be sure to select the right person to pitch. Then, make your telephone call!

Recently, one of my coaching clients did this and succeeded in arranging an interview. A couple of days before the interview he emailed the resume package to the employer. YOU, too can arrange an interview without a resume! To learn how, arrange a conversation with Dr. Arlene.

 

BlogTalkRadio selected as a featured show Dr. Arlene’s WIN Without Competing! in recognition of the quality of our content. WE Set the Standard! That’s our motto, MAKE IT YOURS!



Master Dr. Arlene's Right Fit Method, which will teach you how to manage your career and your personal life.



Listen to Learn About the Right Fit Method from Dr. Arlene's Guest Interviews on her BlogTalkRadio show WIN Without Competing! named "Best in Job Category."

 

Click on a blue-colored show title which is a link to select and listen to an archived show:

June 2017 Shows


"Dr. Arlene’s Right Fit Method: Branding for Success "
On episode 116 of the WIN Without Competing! show Dr. Arlene explains how her Right Fit Method is the one-and-only set of steps and strategies, based on a unique mindset, which employers, employees, and entrepreneurs can use to achieve unparalleled success. How can one method be the solution for hiring Right Fits, capturing and retaining a job as well as climbing the ladder, and growing a successful business? Find out what actions barro global search and her clients are taking to WIN Without Competing!

May 2017 Shows


"Dr. Arlene’s BRAND to WIN: New Marketing Plan for You (Brand IQ?) "
On episode 115 of the WIN Without Competing! Show Dr. Arlene says, “Now is the time to set the stage to WIN in 2018 with your BRAND to WIN Marketing Plan!”
Do you have a distinct, intriguing, and recognizable brilliant brand? Find out! To ignite, fire up, and explode unparalleled business and career success you must have the Right Brand. Don’t miss your chance to Brand Your Future with Winning Brands!

April 2017 Shows


"Conquering Stress With Dr. Arlene Ignites Success: Unique Seminar "
On episode 114 of the WIN Without Competing! Show Dr. Arlene previews her Unique Seminar: Conquering Stress With Dr. Arlene Ignites Success.
Are you accustomed to having chronic stress and assume that you must have it? Not a good idea! You are jeopardizing your health. Solution! Strategy Replaces Stress.
Join Dr. Arlene, Beverly Hills Courier Conquering Stress Columnist, at her Boardroom Seminar on Wednesday, May 10 or Thursday, May 12 from 5pm-7pm to master her stress conquering strategies and make them yours! Leave with a toolbox stuffed with strategies and your Stress Conquering Plan to implement now. Say, No to Stress! Hit your stride to achieve unparalleled business, career, and personal success.

March 2017 Shows


"Is Social Isolation Damaging Your Brand, IQ, and Health?"
On episode 113 of the WIN Without Competing! show Dr. Arlene asks, “Can you believe that the Surgeon General of the United States referred to isolation as the number one disease in this country?” It is astonishing that it is social isolation not cancer or heart disease. Why is social isolation an epidemic and an addiction? Do you have it? How do you get it? How can you stop it? What can you do right now to restore your brand, IQ, and health? You do not want this epidemic to shorten your life. Listen to the show and act immediately.

January 2017 Shows


"Branding Your Talent Dr. Arlene's Way"
On episode 112 of of the WIN Without Competing! show Dr. Arlene announces that Trump is setting the stage for a talent war in 2017. Dr. Arlene will discuss the significance of a robust job market in which the supply of top talent is limited. Find out what you must do to WIN big in a talent war! Call Dr. Arlene 310-443-4277.

December 2016 Shows


"Branding YOU Dr. Arlene's Way Eliminates Five Success Roadblocks"
On episode 111 of the WIN Without Competing! show Dr. Arlene discusses how to uniquely brand you for digital media, telephone interviews, and in-person interviewing. The management of your brand will determine your business and career success. Brandless will make you anonymous. You want to be jamocha almond fudge not vanilla. Call Dr. Arlene 310-443-4277 to immediately start branding you for 2017!

November 2016 Shows


"Build Your Brand on No Erroneous Assumptions! Trump Did."
On episode 110 of the WIN Without Competing Show! Dr. Arlene examines the impact of erroneous assumptions on the Trump victory. Commandment One for career success: Make No Assumptions. What erroneous assumptions are you making about your career which could prevent you from achieving unparalleled success? It is all about branding you without the shackles of erroneous assumptions! Call Dr. Arlene to master branding yourself 310-443-4277.

October 2016 Shows


"Election Madness Erodes the Clinton and Trump Brands"
On episode 109 of the WIN Without Competing! Show Dr. Arlene asks, "who is wearing the veil of innocence?" Find out! She reveals new information about Clinton and Trump which could significantly impact voting. It is fascinating that we will hire a new president who would be unacceptable as a corporate CEO, unless Wall Street hired Clinton. Even though Clinton and Trump are significantly flawed for different reasons, we must select one to manage our country in crisis. Listen to Dr. Arlene’s analysis to confirm or refute your candidate vote. Let us make the right decision!

September 2016 Shows


"Election Stress Influencing Voting: Brand Clinton or Trump?"
On episode 108 of the WIN Without Competing! show, Dr. Arlene discusses how election stress extraordinaire will influence voting. What are clients under election stress saying to their psychologists and psychiatrists about Clinton and Trump?

How do you objectively evaluate two flawed brands, Clinton and Trump, and select the Right Fit as you see it? Dr. Arlene will explain how as she empowers you to implement her stress strategies to eliminate election stress triggers. Stop stressing and start the fast-acting strategies program now!

August 2016 Shows


"Clinton and Trump: Overcoming Objections to Flawed Brands?"
On episode 107 of the WIN Without Competing! show, Dr. Arlene dissects the flawed brands of Trump and Clinton to determine the impact on the election. Put yourself in their shoes, if you were interviewing for the presidency would you be able to overcome the voters' objections? Overcoming employer objections is critical to capturing the Right Fit Job. For whatever position you are interviewing, you must be able to overcome not just objections but also distractions. Can you do this in your career? Learn Dr. Arlene's unique branding strategies to overcome employer objections and distractions. You can change the trajectory of your career with Dr. Arlene!


July 2016 Shows


"Will Fear Decide the Election: Brand Clinton or Trump? Election IQ Quiz"
On episode 106 of the WIN Without Competing! show Dr. Arlene discusses the elevated fear level ignited by terrorism, racial tensions, and inequality in this country which could determine who will be the next president of the United States. Find out which segments of the voter population have the opportunity to make history.

Use your voting power to make a difference and reduce stress from your elevated fear. Hire the Right Fit President!

To do that you must not make erroneous assumptions. Take Dr. Arlene's Election Assumptions IQ Quiz to reduce the risk of hiring the Wrong Fit President.

June 2016 Shows


"Whose Brand, Clinton or Trump, will Stop Terrorism?"
On episode 105 of the WIN Without Competing! show Dr. Arlene focuses on the presidential election as the tipping point to change the trajectory of terrorism. The #1 priority of the next president must be the demolition of radical Islamic terrorism which is a global malignancy metastasizing at a rapid rate.

Who will eradicate this type of cancer? Dr. Arlene will discuss how to idenntify the Right Fit Brand, Clinton or Trump, without comparing and contrasting candidates. Yes! The question is "Who is the Right Fit?" not "Who is the Best?" Selecting the Right Fit President is a critical hiring decision potential significant impact on the United States and globally, heightened by BREXIT.

Do not miss Dr. Arlene's unique perspective on the role of the president, political correctness, and planning the demise of terrorism. Facebook? Apple? Dr. Arlene is just hitting her stride!

May 2016 Shows


"Trump vs. Clinton: Two Brands Collide"
On epsiode 104 of the WIN Without Competing! show Dr. Arlene analyzes the branding strategies of Trump and Clinton, dispelling erroneous assumptions about both presidential candidates.

Bernie, nipping at Hillary's heels, may have an unspoken pathway to the nomination. Dr. Arlene will share her perspective. If you are a political junky, an undecided voter, or an unbranded employee or entrepreneur, you must listen to Dr. Arlene's unique analysis of this extraordinary job interview which will have endured more than a year, until we reach election day in November.

April 2016 Shows


"Conquer Stress to Achieve Success! Stress Conquering Strategies"

On episode 103 of the WIN Without Competing! show Dr. Arlene introduces her new seminar: Conquer Stress to Achieve Success! Stress permeates every aspect of our lives. Stop the spread of stress to reduce the risk of health problems such as high blood pressure, heart disease, obesity, and diabetes. We do not want stress to manage us. We must manage stress. Fear and denial of stress could shorten a happy, healthy life.

What five stress conquering strategies should you implement to achieve unparalleled business, career, and personal success? Listen to the show to find out. Attend Dr. Arlene's monthly seminar: Conquer Stress to Achieve Success! (Next one May 12). The seminar will be held at the corporate offices of barro global search, inc. at 10940 Wilshire Blvd in Westwood, adjoining UCLA. Read the new online column in the Beverly Hills Courier: Conquering Stress! With Dr. Arlene.

March 2016 Shows


"Presidential Candidates Broadcast Brands: Right Fit or Wrong Fit?"

On episode 102 of the WIN Without Competing! show Dr. Arlene discusses the branding successes and failures of Trump, Cruz, Kasich, Clinton, and Sanders. To WIN the White House ask, who has the Right Fit Brand for the majority of Americans? It’s hard to believe that some candidates do not understand that their brand won’t work! They keep broadcasting the Wrong Fit Brand. Why?

Listen to Dr. Arlene’s analysis on what the frontrunners must do to WIN the nomination, beyond the required number of delegate votes. And the election? To WIN the election, what else must the presidential nominees do?

Find out what you must do to WIN the Right Fit job! Call Dr. Arlene 310-443-4277 to evaluate your brand and your job search strategies.


January 2016 Shows


"Memories Mentor You: Use them to Ignite your 2016 Brand!"

On episode 101 of the WIN Without Competing! show Dr. Arlene asks: How will your memories influence your behavior and brand in 2016? Memories are powerful mentors, if we learn from them. Becoming aware of the significance of our memories on making both professional and personal decisions is essential to determining the Right Fit decisions.

From birth onward we build memories. What are the lessons learned from these memories? Thriving, successful, and happy people know how to significantly benefit from streaming their memories. They recognize their value, either positive or negative. How do you process your memories? What do you savor? What do you forget? Get ready to explore your memories and learn from them. You can change your life right now!

After listening to the show, call Dr. Arlene 310-443-4277 to share the memories that my radio show triggered in you.


September 2015 Shows



"Can Trump’s Brand WIN the White House? Ask Dr. Arlene!"

On the 100th episode of the WIN Without Competing! show Dr. Arlene analyzes how Donald Trump visualizes his image as president. To make America great again, he wants to use the same technical and interpersonal skills that made him a real estate mogul.

Can Trump convince voters that his billionaire, entrepreneurial mindset will enable him to run the country as a highly successful big business?

Can he convince voters that his “can do” approach will produce real results? Unlike politicians, he thrives on creating solutions to difficult situations and structuring deals the Trump way. President Donald Trump?

Can Donald Trump win the Republican nomination and trumpet his way to the White House? Ask Dr. Arlene! He has the passion to lead and the power to succeed. Listen to Dr. Arlene’s predictions! Her analysis could significantly impact how you brand yourself.

Call Dr. Arlene 310-443-4277 to analyze your brand!


June 2015 Shows



"Caitlyn Jenner: A Billion Dollar Brand?"

On episode 98 of the WIN Without Competing! show Dr. Arlene analyzes the Caitlyn brand dispelling erroneous assumptions and misconceptions about Bruce Jenner, the definition of transgender, and Bruce’s motivation to become Caitlyn at age 65. Jenner’s complex personality coupled with unique contradictions enabled him to create the Caitlyn brand which could become a billion dollar brand.

You can learn a lot about yourself from Bruce’s evolution and transition to Caitlyn which can impact how you view your individuality, identity, and brand.


May 2015 Shows



"Ignite Social Media: Shine a Spotlight on Your Brilliant Brand"

On the WIN Without Competing! show Dr. Arlene explains how to create a blazing trail of social networking posts to highlight your brilliant brand. But that’s not enough. You must also shine a spotlight on your social media profiles to illuminate why you are unique. Ask yourself: How does my brand benefit others? On Episode 97, listen to learn how to ignite, fire up, and explode your brillant brand!

April 2015 Shows



"Name the Brand: $47 million annually; 52 workdays. How?"

On the WIN Without Competing! show Dr. Arlene reveals the television personality who earns $47 million annually and only works 52 days; a fascinating person with an intriguing brand. This name brand’s success is not accidental. The creation, orchestration, and implementation of this brand would make a compelling case study in business schools. This name brand is a WIN Without Competing! person, who naturally uses Dr. Arlene’s Right Fit Method. Listen to episode 96 of Dr. Arlene’s radio show and discover how you can become a fascinating person with an intriguing brand. Unparalleled Success is waiting for YOU!

March 2015 Shows



"Leaders: Hire Right Fit Employees to Explode Business Brand"

On the WIN Without Competing! show Dr. Arlene says, “When hiring, stop focusing on the Cultural Fit. Instead evaluate the Brand Fit.” If new hires are Cultural Fits but not Brand Fits, they are Wrong Fit employees. To explode your business brand, train each employee to become a Brand Ambassador.

To do that, you must evaluate whether the employee has the right interpersonal skills to communicate the brand and the passion to do so. Determine this when hiring.

Do not assume that all employees can and will want to become Brand Ambassadors.

Join Dr. Arlene on her 95th episode of the WIN Without Competing! show to learn how to “WIN Without Competing!” After listening to the show call Dr. Arlene to learn more (310) 443-4277.

See the book: http://bit.ly/1BNCefv

Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx

Listen to more than 90 radio shows: http://bit.ly/1xGm6pz

Contemplate Career Coaching: bit.ly/1dOsIvE

Consider Business Consulting: bit.ly/1cP6LhR


February 2015 Shows



"Executive Leaders Boost Your Brand: 5 Unique Branding Strategies for Success"

On the WIN Without Competing! Show Dr. Arlene introduces to Executive Leaders a new mindset and five unique branding strategies to master and implement in unison to achieve unparalleled success. Dr. Arlene created the winning mindset and combination of different strategies based on client research, interaction with name brand leaders, and her own professional success.

Extraordinary Success requires the precision of a choreographer, exquisite planning coupled with the Right Fit Mindset and Unique Branding Strategies, which will set the stage for longterm growth at your current employer and for other companies to pursue you.


January 2015 Shows



"Dr. Arlene Introduces WIN Without Competing! Branding Seminar Series for Women"

On the WIN Without Competing! show Dr. Arlene speaks directly to women. She says, "Eliminate the competitive mindset which forces you to focus on others: an unnecessary distraction from you. Instead, focus ONLY on yourself to WIN Without Competing! in the First Branding Seminar Series for Women!"

Author, Erica Jong observed, we make our own prisons. Based on barro global’s research, Dr. Arlene is convinced that we build these prisons chiefly out of erroneous assumptions. Women make a wide array of erroneous assumptions which negatively impacts on their ability to achieve unlimited success.The barriers that women create stunt their professional growth.

After participating in the seminars, women will be ready to change their behavior which includes deleting erroneous assumptions, adopting the WIN Without Competing! mindset, and seizing unexpected opportunities, their success will soar.

Dr. Arlene discusses the Three Seminars in the Series which are, (I) Your Core Identity: Know Thyself Now, (2) Corporate Entrepreneurship: Carving Out Your Own Domain, and (3) Solo Entrepreneurship: Appointing Yourself the CEO. Dr. Arlene recommends that everyone take Seminar 1 and then select Seminar 2 or 3 to match Your Core Identity.

The Seminar Series will be launched in January 2015. Questions? Call Dr. Arlene at (310) 443-4277. Email Dr. Arlene at drbarro@winwithoutcompeting.com.

To read the press release go to http://barroglobal.com

December 2014 Shows



"Dr. Arlene Meets Fascinating People with Intriguing Brands!"

On the WIN Without Competing! show Dr. Arlene recalls Joan Rivers who interviewed her on Rodeo Drive for her television show How’d You Get So Rich?; Former President Jimmy Carter who became very upset when Dr. Arlene mentioned Donald Trump; Dr. Jonas Salk, renowned medical researcher who developed the polio vaccine, met with Dr. Arlene in his office in La Jolla which shocked medical oncologists; Brian Stokes Mitchell, Tony Award Winner, dubbed “the last leading man” by The New York Times, spoke with Dr. Arlene after his performance of Simply Broadway at the Geffen Playhouse, and Anne Edwards, celebrity biographer and Pulitzer Prize nominee, whose family owned the legendary Chasen’s Restaurant in Beverly Hills where as a child she listened, learned, and met celebrities including Judy Garland, who left her private papers to Edwards to write her biography. You can listen to Dr. Arlene’s interview of Edwards on WIN Without Competing!

And there’s more! Legendary actress Leslie Caron “Gigi” who has a star on the Hollywood Walk of Fame; Rabbi Gerald Wolpe, beloved and charismatic Rabbi, highly praised by the New York Times, Washington Post, and Boston Globe. Wolpe is the subject of The New Rabbi, an award winning book by Stephen Fried.

Stephen Citron, a product of the Juilliard School of Music, is a composer, lyricist, author, and an authority on musical theatre. Citron’s renowned book Songwriting: A Complete Guide to the Craft. His three dual musical biographies including Noel and Cole set the standard for dual biographies. You can listen to Dr. Arlene’s interview of Citron on WIN Without Competing!

To find out who else Dr. Arlene will discuss on the show, tune in. A clue: She lived in a bottle!

Meeting Fascinating People with Intriguing Brands sets the stage for your brand creation!


"Igniting Your Brilliant Brand or Business for Unparalleled Success"

Dr. Arlene says, “Create brilliant brands, using my Right Fit Branding Strategies.”

On the WIN Without Competing! show Dr. Arlene asks each listener to “Stop, Visualize, and Listen to the thunderous explosion of your brand. What did you hear? Nothing.” If you heard nothing, then you need a distinct, intriguing, and recognizable brand for yourself or your business. Crafting a brilliant brand requires implementing Dr. Arlene’s Unique Standard of the Right Fit, Unique Decision-Making Model the Right Fit Method, and Unique Right Fit Branding Strategies.

The first step in crafting a brilliant brand is to embrace the mindset of the Right Fit. The second step is to stop making erroneous assumptions. Are you thinking:
I must have a brand because I have…

a resume or other written marketing materials
social networking sites
my own website
a blog ?

The latter is a list of communication tools to present a distinctive brand. Is your brand or business brand clearly articulated on all these tools? Dr. Arlene will explain how to evaluate your communication tools to determine if you have a brand. You may be surprised to find out that you are brand-less! The third step, if you are “brand-less” or your brand, is ineffective is to figure out why you or your business is unique. Not so easy! That’s why Dr. Arlene is doing this show to mentor you on how to create a brilliant brand to achieve unparalleled success. And there’s more… Tune in to find out!


November 2014 Shows


"Don't Quit Your Job: Fix the Fit"

To listen live and speak with Dr Arlene call (347) 308-8200

On the WIN Without Competing! show Dr. Arlene will interview two of her clients who succeeded in Fixing the Fits in high stress work situations, which had made them physically sick. The listeners will learn how to implement Dr. Arlene’s Right Fit Branding Strategies to significantly improve their work situation and environment to set the stage for career success in 2015.

Dr. Arlene says, “You do not want to be one of the 30 million employees who walk out in 2014. Why? You will be suddenly unemployed. Instead, figure out why your job is the Wrong Fit, perhaps, you can stay.”

Dr. Arlene will ask her guests these questions: Did you…

1. select a Wrong Fit position expecting it to be the Right Fit?
2. accept a Wrong Fit job unknowingly, not seeing the red flags?
3. accept a Wrong Fit job knowingly, without any commitment?
4. select a Right Fit position that turned sour?
5. pick the best job, which turned out to be the worst job?

Understanding why you are in a Wrong Fit situation is a critical component to the solution. Learning how to analyze your work situation and selecting the Right Fit Branding Strategies to Fix the Fit could eliminate the need to quit.

You do not need to join the 30 million and become suddenly unemployed. Instead, change your mindset and transform not only your career but also your life. To contact Dr. Arlene to discuss your situation, call her office (310) 443-4277.


October 2014 Shows


"How can barro global’s Unique Brand Impact Your Success?"

On the WIN Without Competing! show Dr. Arlene, who created imprints with impact to ignite, fire up, and explode your business and career brand, will share her success secrets. Use these imprints to achieve unparalleled success.

Dr. Arlene’s Imprints for YOU:

Book: WIN Without Competing!, nominated for a business book award, published in the United States and in India, by MacMillan.
Radio Show: WIN Without Competing!, featured on BlogTalkRadio for the calibre of the show's content.
App: iBrandU4Hire: Rate Your Brand Zero to Hire, is a 5-Star rated app used globally. Don't have an "iDevice"? Dr. Arlene has a solution.
Video: iBrandU4Hire: Rate Your Brand Zero to Hire. The Wise Job-Seeking Cow, Lady Astro, is the star of the video.

_________

Dr. Arlene’s Unique Standards for YOU:

Unique Standard to Replace Best: Standard of the Right Fit
Unique Decision-Making Model: Right Fit Method
Unique Branding Strategies: Right Fit Branding Strategies

_________

Experience Right Fit Results for YOU:

www.barroglobal.com
www.WinWithoutCompeting.com
www.DrBarro.com
www.DoctorArleneRightFitMethod.com

Walk Down the Right Fit Road to Success with Your Distinctive Brand.


September 2014 Shows


"Boost Your Brand Boardroom Seminars for Executive Leaders"

On the WIN Without Competing! show Dr. Arlene introduces Boardroom Seminars for Executive Leaders.

The three seminars are:

Corporate Entrepreneurship for Executive Leaders
Solo Entrepreneurship for CEOs
Solutions for Executive Leaders in Limbo

Dr. Arlene says:

"Plan ahead, invest in yourself to boost your brand and put the professional pieces in place for 2015. If you are ready to embrace a unique mindset and branding strategy toolbox to achieve unparalleled success, you must listen to this radio show and read Dr. Arlene's September 17th newsletter in which your seminar invitation to Boardroom Seminars for Executive Leaders awaits." Questions? Call Dr. Arlene at (310) 443-4277.


June 2014 Shows


"Oozing With Success! Three Oozing With Success Strategies"

On the WIN Without Competing! show, Dr. Arlene introduces three "oozing with success" strategies to convince others that you are oozing with success while you are building your business or career.

It's all about branding. Ignite, fire up, and explode your brand now!

April 2014 Shows


"Take Off Like a Rocket! 5 Success Strategies"

On episode 86 of the WIN Without Competing! show, Dr. Arlene introduces 5 success strategies extraordinaire. Get ready to take off like a rocket and sustain the momentum. Whether you are entering the work world, climbing the career ladder or growing a business you must master all 5 success strategies to succeed. You have unlimited potential. Learn these unique strategies and surpass your expectations to achieve unparalleled success. The time to act is now!

March 2014 Shows


"Ron Dante: American Music Legend"

On the WIN Without Competing! show, Dr. Arlene interviews Ron Dante who recently sang at America Celebrates the Beatles – their 50th anniversary celebration in New York City. He also conceived and produced the newly released Steve Lawrence album When You Come Back to Me Again which has been ranked #5 in Vocal Pop music on Amazon.com. Garth Brooks and Trisha Yearwood joined Lawrence on the title track.

Dante discovered Barry Manilow and produced his albums for 10 years and often sang back up with Manilow.

He appeared on the Late Show with David Letterman and produced the Tony award winning musical Ain’t Misbehavin’.

Dante performed the number one single “Sugar, Sugar” which sold over 10 million copies, topping the charts and winning record of the year.

Dr. Arlene discusses with Dante how he has successfully broadcast his brand to become an American Music Legend.

February 2014 Shows


"Pursue Corporate Entrepreneurship for Success Extraordinaire"

On the WIN Without Competing! show, Dr. Arlene will discuss the unlimited potential for unparalleled success as a corporate entrepreneur, popularly referred to as an “intrapreneur.” As an employee, you can be the catalyst for innovation inside your company!

Dr. Arlene will share her memorable experience with Disney legend Marty Sklar, corporate entrepreneur extraordinaire and author of Dream It! Do It!. With Dr. Arlene’s Right Fit Strategies, YOU can do it too!

January 2014 Shows


"Dr. Arlene's Three Unique New Year's Resolutions for Unparallelled Success"

On the WIN Without Competing! Show, Dr. Arlene discusses her three unique resolutions to manage "red flags," "loose ends," and "self-talk." Master these resolutions and you will have the keys to the kingdom for business and career success.

December 2013 Shows


"The Only Resolution You Need for 2014 & Success Quiz"

On the WIN Without Competing! show, Dr. Arlene presents only one New Year's resolution for 2014 to achieve and maintain career, business, and personal success. Implement that resolution and unlimited success is yours.

Get ready to WIN Without Competing!

September 2013 Shows



"Ignite, Fire Up, Explode Your Business Brand for..."

On the WIN Without Competing! show, Dr. Arlene Barro will motivate you to propel your passion to ignite, fire up and explode your business brand for unparalleled success. The secret to Dr. Arlene’s clients’ stellar results is their ability to master her unique Right Fit Branding Strategies.

Get ready to WIN Without Competing!

August 2013 Shows



"Lucia Lombardo: A Teenager Making Right Fit Decisions"

On the WIN Without Competing! show, Dr. Arlene Barro interviews 16-year-old Lucia Lombardo who mastered the art of making Right Fit decisions by age 10. Concerned about the decision-making capabilities of teens and young adults, Dr. Arlene searched for a teenager who naturally uses her Right Fit Method. Until now, Dr. Arlene has primarily focused on mentoring adults on how to use her unique set of life-changing branding strategies to identify, capture, and retain Right Fits. She selected Lombardo to share her success story to motivate, inspire, and encourage others to explore a new way of making decisions. Join us for a thought-provoking conversation for teenagers, young adults, and their parents.

July 2013 Shows



"Branding Yourself or Business for Unparalleled Success"

On WIN Without Competing!, Dr. Arlene Barro discusses how she creates distinctive brands to direct the trajectory of businesses, organizations, and individuals. Dr. Arlene will share her insightful solutions. If you are struggling with your career or business, you need Dr. Arlene’s Right Fit Branding Strategies. Get ready to make some changes!

Be sure to take Dr. Arlene's Brand IQ Quiz!

April 2013 Shows



"Right Fits Turning Sour"

On WIN Without Competing! Dr. Arlene Barro will explain the mysterious phenomenon of how and why Right Fit jobs turn sour. It's amazing how many people are voluntarily leaving their jobs. Is that necessary? Find out what you can do to reduce the risk of your job turning into a Wrong Fit.

If your current job is going sour, email DrBarro@WINWithoutCompeting.com and explain your situation. Listen to the show to find out if Dr. Arlene selected your question to answer. Be prepared to hear new advice.

February 2013 Shows



February 27th, 5:00PM PT

"Fill Your Life With Right Fits"

On WIN Without Competing!, Dr. Arlene Barro will shine a light on happiness and illuminate the role of Right Fits in your life. Wrong Fit career? Wrong Fit job? Wrong Fit spouse or partner? Whether you picked a Right Fit that turned sour or selected a Wrong Fit that you could not fix, Dr. Arlene has the right solution for you.

December 2012 Shows



December 13th, 6:00PM PT

"Imagine a World Without Branding!"

On WIN Without Competing! Dr. Arlene asks, “Can you imagine a world without brands?” Then why are we presenting ourselves as anonymous without even knowing it? Not satisfied with your career or business success?

Visualize with Dr. Arlene how branding can change not only your professional life, but also your personal life. The time to change is now. The results will astound you!

October 2012 Shows



October 17th , 5:00PM PT

On November 6th the Winner is...

On WIN Without Competing!, Dr. Arlene talks about the Obama and Romney brands and how they have changed during a year-long job interview extraordinaire. On November 6th, Obama could be rehired or fired; Romney, unemployed, could become president! Predictions?

Dr. Arlene wants you to win now. This last quarter of the year is the hiring and firing season and a great opportunity for a promotion. Searching for a new job? Think you might be downsized? Want a promotion? Dr. Arlene has the answers to these questions and more.

Before the show, Dr. Arlene recommends that you think about the effectiveness of your brand in capturing a new position. To do that, listen to her radio show Rate Your Brand or use Dr. Arlene’s app iBrandU4Hire: Rate Your Brand Zero to Hire. Remember, if you don’t understand WHAT YOUR BRAND IS, you can’t sell it.

July 2012 Shows


July 11th, 6:00PM PT

Dr. Arlene Barro: iBrandU4Hire

Rate Your Brand: Zero to Ten

On WIN Without Competing! Dr. Arlene will dispel branding myths and discuss her branding strategies. To succeed in growing your business or accelerating your career success, you must have a recognizable brand. Do YOU? Tune in to the show to find out.

Using Dr. Arlene’s Branding Rating Scale, quickly evaluate your brand on a scale from zero to ten. Don’t be surprised if you discover that you have no brand, a buried brand, or a barren brand. Dr. Arlene, Branding & Hiring Expert, will show you how to create a visible brand!

Email drbarro@winwithoutcompeting.com or call her office at 310-443-4277 for personalized branding information.

June 2012 Shows


June 6th, 5:00PM PT
Roadmap to the Right Fit Life (RFL) of Happiness: Your RFLIQ is?

On WIN Without Competing! Dr. Arlene wants to find out your Right Fit Life IQ by giving you her RFLIQ Quiz. Then, Dr. Arlene will reveal her unique strategies to show you how to succeed in your career, your personal life, and balance both to experience long-term happiness. If you are searching for solutions that work and ready to make changes, YOU can positively impact your life now. Feeling unhappy, uncertain and befuddled? Dr. Arlene will tell you how to create your personal Roadmap to the Right Fit Life of Happiness.

May 2012 Shows


May 23rd, 5:00PM PT
Unique Interview Strategies that Work: Your ISIQ is?

On WIN Without Competing! Dr. Arlene wants to find out your Interview Strategy IQ by giving you her ISIQ Quiz. Then, she will reveal her unique interview strategies that work. Constantly teaching these strategies on the radio show, to coaching clients, and at seminars, Dr. Arlene continues to create more interview techniques for her toolbox to help you. Why? A job interview is a highly complex interaction. To succeed, you must master her interview strategies to convince the employers to HIRE YOU.

April 2012 Shows


April 25th, 5:00PM PT
Persuade Decision-Makers(DM) to HIRE YOU. Your DMIQ is?

On WIN Without Competing! Dr. Arlene will reveal what YOU need to do to Persuade Decision-Makers to HIRE YOU.

Wouldn't it be wonderful to know how to dazzle employers and receive multiple offers? The key is your DMIQ. Take Dr. Arlene's DMIQ Quiz and discover your DMIQ. You need a high DMIQ to capture the position that YOU want.

You can do it, if you are ready to change your behavior right now. Dr. Arlene will tell you how. It's all up to YOU!

March 2012 Shows



March 14th, 5:00PM PT
Pick Powerful Words that Work

On WIN Without Competing! Dr. Arlene will talk about the impact of picking powerful words that work to achieve specific objectives.

Do YOU want a job offer?

Do YOU want a promotion?

Do YOU want to grow your business?

Then, imagine achieving your dream using Dr. Arlene’s powerful words that work. Tune in and make those words YOURS. Then, visualize the results and proceed!

Not sure how to do this? Talk to ME! Call Dr. Arlene at 310-443-4277.

February 2012 Shows



February 22nd, 5:00PM PT
Oops, I have no brand!

On WIN Without Competing!, Dr. Arlene will talk about the tools of branding individuals and businesses. Many make the erroneous assumption that professionally prepared resumes, bios, and videos present their brand. Not necessarily so.

If you have a business website, do not assume that offering discounts and coupons will display your brand. The 99 Cent Store is the exception, of course.

To succeed in your job search or business, YOU need a brand that clearly differentiates YOU from others. Wouldn’t it be wonderful to present yourself as ONE of a kind? Yes, it’s possible. Tune in to learn how.

January 2012 Shows



January 18th, 5:00PM PT
Unveiling the Number ONE Blockbuster Business and Career Strategy for 2012!

On WIN Without Competing! Dr. Arlene will unveil the number ONE business and career strategy for 2012, which you must implement immediately to achieve career success. Dr. Arlene, with her co-host Michael Yurchak, Award-Winning Actor and Voice Over Artist will inspire, motivate, and energize YOU to take charge of yourself. Never feel stuck again!

November 2011 Shows



November 30th, 5:00PM PT
Jumpstart your Job Search to Succeed

On WIN Without Competing! Dr. Arlene will talk about the holiday season as the perfect time to search for a new position in 2012. This is the high season for hiring! Dr. Arlene, with her co-host Virgil Holder, an Expert in Recruitment and Senior Director for Human Capital at Piedmont Healthcare in Atlanta, will discuss the reasons why you must accelerate your job search in December to pave the way for January 2012 and hit the ground running.

October 2011 Shows



October 26th, 5:00PM PT
Remembering Steve Jobs, When Searching for a Job

On the 3rd year anniversary show of WIN Without Competing!, Dr. Arlene will talk about innovative job search strategies. Steve Jobs was highly creative. What about you? When you're searching for a job, are you blasting your resume from Burbank to Bombay? I hope not. To find the Right Fit job, you need to think divergently. Brainstorm. Think about all the different ways of approaching employers. It's easier than you think. Tune-in to find out how.

September 2011 Shows



September 21st, 5:00PM PT
Michael Yurchak: Plays Dennis Mitchell on Mad Men and Buddy the Elf on It’s Always Sunny in Philadelphia

On WIN Without Competing! Dr. Arlene will interview award-winning actor and voice over artist Michael Yurchak. He started his career as a production assistant on the Robert Redford film A River Runs Through It.

As a voice artist, Yurchak holds recurring roles for a number of animated shows (including Avatar: The Legend of Korra (Nickelodeon), Naruto (Disney Channel), Stitch! (Disney), and Spang, Ho! (Cartoon Network)). He has voiced dozens of video games (including the Saints Row Series, The Darkness, Spyro, Ratchet & Clank, Sonic the Hedgehog, Dino-Crisis, Grand Theft Auto, etc.); commercials (including Coke, Taco Bell, McDonald’s, Bud Light, Ford, Levi’s, Toys R’ Us, Volkswagen, etc.); and promos (including Nickelodeon, Cartoon Network, PBS, ESPN 2, Spike, A&E, and NY1, for which he was nominated for a New York News Emmy Award and given the Silver Promax Award for best news promo two years in a row). Yurchak has also recorded over fifty audiobooks, including The Iron Duke (Audiofile Magazine’s Golden Earphone Award) and Orders is Orders (Audiofile’s top 10 audiobooks of 2010).

On-camera, Yurchak appears in multiple films (including The Babymakers, I Heart Shakey, Beerfest, Watching the Detectives, The Lather Effect, Club Dread, The Slammin’ Salmon, etc.); and television programs (including Mad Men, It’s Always Sunny in Philadelphia, The Farrelly Brothers’ Unhitched, etc.) Michael also has extensive stage credits in both LA and New York, (including Death of A Salesman, The Country Girl, Hamlet, King Lear, Macbeth, Romeo & Juliet, Julius Caesar Twelfth Night, A Midsummer Night’s Dream, etc.).

Yurchak’s favorite roles include: Dennis Mitchell on Mad Men; Edgar in King Lear; Happy in Death of a Salesman; Polixenes in The Winter’s Tale; Claudius in Hamlet; and Buddy the Elf on It’s Always Sunny in Philadelphia.

Join Dr. Arlene and watch her uncover Yurchak’s career success secrets including how his combined passion for the craft of acting and the art of teaching enables him to set the standard in both arenas.

August 2011 Shows



August 31st, 5:00PM PT
The Top 5 Resume Mistakes that MUST be Eliminated on Resumes: Which mistakes are you making?

On WIN Without Competing! Dr. Arlene will debunk common myths, misconceptions, and assumptions about resumes and share the secrets of a Right Fit Resume. Do not assume that if someone else is writing your resume for you that employers will flock to you. You need to evaluate the quality of your resume. To do that, you must recognize the top 5 resume mistakes which Dr. Arlene has identified and figure out which mistakes you are making.

Take the time create a Right Fit Resume. Remember the success of your job search is all up to you. Dr. Arlene will share her resume strategies. Can you implement them? You will find out soon enough!

July 2011 Shows



July 20th, 5:00PM PT
The Top 7 Job Candidate Mistakes that MUST be Eliminated during Interviews: Which mistakes are you making?

On WIN Without Competing! Dr. Arlene will set the stage for you to hit the ground running in 2012. If you are searching for a new position, whether you are employed or not, you must turn your wish into a plan with a carefully crafted campaign. Knowing how to conduct yourself during interviews is an essential component of your plan.

Whether it is easy or not so easy for you to get an interview, the question is are you getting offers? Of course, you will not receive any offers if you are eliminated on the first or second telephone interview or shortly thereafter. You would be amazed how many people are snuffed out like a candle early in the interview process. Have you had that experience? If so, you must figure out right now what mistakes you are making.

To help you in this noble goal, Dr. Arlene will discuss the top 7 job candidate mistakes. Find out which mistakes you are making and stop. But, what do you do next? Dr. Arlene will tell you. Get yourself ready to change your behavior and achieve career success now!

May 2011 Shows



May 25th, 5:00PM PT
The Ten Communication Commandments that will change your Professional and Personal Life

On WIN Without Competing! Dr. Arlene will talk about TEN COMMUNICATION COMMANDMENTS that you must execute to achieve professional and personal success. It’s amazing how many bloopers we make in our written and verbal communications. Are you aware of what bloopers you are making? Join Dr. Arlene and find out.

April 2011 Shows



April 27th, 5:00PM PT
Presidents Obama, Bush and Clinton Speak Up and Say What. And What About You?

On WIN Without Competing! Dr. Arlene will talk about the art of pitching your brand to achieve professional and personal success. It's amazing how often we make erroneous assumptions, provide unnecessary detrimental information, and fail to quickly understand the audience to whom we are pitching. What are you really saying when you speak up? Join Dr. Arlene and find out.

March 2011 Shows



March 23rd, 5:00PM PT
Warren Buffett, Oprah Winfrey, and Donald Trump are Memorable. Are You?

On WIN Without Competing! Dr. Arlene will talk about how to make yourself memorable in a positive way. She will share her personal stories of memorable moments with President Jimmy Carter, Joan Rivers, and Jonas Salk. Get ready to take a quiz to find out if you're memorable now. To succeed as an employee or entrepreneur you need to know what to do to make yourself memorable. Dr. Arlene will share her secrets for memorability.

February 2011 Shows



February 23rd, 5:00PM PT
Storyteller Stars from WIN Without Competing! Propelled by Passion: Grace Tiscareno-Sato and Dr. Helen Hurst

On WIN Without Competing! Dr. Arlene will interview two of her nine storytellers who shared their stories in her book, WIN Without Competing!. Grace Tiscareno-Sato, the storyteller star of Chapter 2, Your Core Identity: Know Thyself Now, gave us a glimpse of her journey from architecture to military aviation, to global marketing and communications. Today, Grace is an entrepreneur, author of an innovative book (May 2011) Latinnovating: Green American Jobs and the Latinos Creating Them and advocate for… Grace, the mother of three children, never stops creating.

Helen Hurst, the storyteller star of Chapter 14, The Right Fit: An Approach to Life, shares her romantic love story of how she met Mike, a handsome pilot, who was 18 years older. Mike would later become her husband and the father of their two children. Many readers wept as they read Helen’s story and experienced her pain. Dr. Arlene’s advice to Helen helped her put her marriage back on the Right Fit road. Is it still on that road? Tune in to find out. Today, Helen is Dr. Helen Hurst who holds an Endowed Professorship in Nursing at the University of Louisiana at Lafayette.

Both Grace and Dr. Helen have been honored and given awards for their accomplishments. Dr. Arlene will uncover the secrets of how they balance their professional and personal lives.

January 2011 Shows



January 5th, 4:00PM PT
Invaluable Solutions: Ten Career Commandments for 2011

On WIN Without Competing! Dr. Arlene will introduce her annual Career Tune-Up to show you how to create a fast, and easy plan to achieve your goals. And of course, you will need Dr. Arlene’s TEN CAREER COMMANDMENTS to achieve Career Success in 2011. Invaluable solutions for job seekers, employees and entrepreneurs who are not satisfied with their current job status, career or business situation.

November 2010 Shows



This show was a Today's Pick on November 17th, 2010, featured on the Home Page of BlogTalkRadio!:
November 17th, 6:00PM PT
Humanitarian Shayna Turk: Winner of Young Entrepreneur Award and Scholarship

On WIN Without Competing! Dr. Arlene will interview 18 year-old Shayna Turk, chosen from 4,300 candidates across the country in 2010, as Young Entrepreneur of the Year by The National Federation of Independent Business Young Entrepreneur Foundation. Along with this honor which she received in Washington, D.C., Turk was awarded a $10,000 educational scholarship from VISA to attend USC.

At age 11, Turk became an entrepreneur. She founded the drama camp, Shayna Turk’s Academy of Rising Stars (STARS), to give kids a chance to star in musicals, which she directs, choreographs and markets. Turk has a natural affinity for the theatre. At age five, she began her acting career and performed in twenty-seven musicals.

Turk has more than 30 campers in STARS who not only learn wonderful theatre skills but also self-confidence. Turk consciously works on teaching both.

Turk is much more than a successful young entrepreneur. She is a humanitarian. From her theatrical productions she raised $15,000, which she donated to the Music for Heart Foundation. This money saved the lives of six children who had surgery for congenital heart defects.

Join Dr. Arlene as she uncovers why Turk made two medical missions to El Salvador to pursue her humanitarian efforts.

October 2010 Shows



This show was a Today's Pick on October 20th, 2010, featured on the Home Page of BlogTalkRadio!:
October 20th, 5:00PM PT Our Second Year Anniversary Show!
Phil Boyce: President, Talk Radio Network (TRN) Syndications and President of Programming, TRN
On WIN Without Competing! Dr. Arlene will interview Phil Boyce who sets the standard in selecting the top American Radio talk show hosts. Prior to joining TRN, Boyce programmed WABC Radio shows as well as nationally syndicated ABC Radio shows. At WABC, he hired Sean Hannity in 1997 and moved him to PM drive in New York in January 1998, just in time for the Monica Lewinsky scandal. He was off to the races. Ironically Boyce syndicated him nationwide on September 10th,  2001. We all know what happened the next day. Hannity’s program has been called “the fastest growing Radio show in modern Talk Radio history”. Today, Hannity is heard on over 500 stations.

Boyce discovered and hired Mark Levin at WABC and syndicated him in February, 2006. Levin is now on over 200 stations. Moreover, Boyce syndicated Matt Drudge after he broke the Lewinsky scandal.

At TRN Boyce supervises 15 shows heard on over 800 radio stations across the country. The hosts include Laura Ingraham, Michael Savage, Mancow, Jerry Doyle, Rusty Humphries, Phil Hendrie, and America's Morning News.

Over the years, Boyce has demonstrated that he can not only pick the Right Fit talk show hosts but also fire the Wrong Fits, if he cannot fix the fit. He has received numerous honors for his programming achievements. Notably, Boyce is a five-time Radio Ink Magazine honoree, as one of the top ten Major Market Program Directors in America.

Join Dr. Arlene as she uncovers how Boyce climbed the career ladder beginning at age 14 in a 1,000 watt AM daytime religious Radio station in Pueblo, Colorado to the President of TRN Syndications and the President of TRN Programming. Boyce resides in New York City.

September 2010 Shows



September 13th, 4:00PM PT
On the employer’s short-list and not getting the job?
On WIN Without Competing! Dr. Arlene will disclose why employers use the short-list.

Many candidates proudly announce they are on the short-list, not understanding that they will probably not get a job offer. Unfortunately, millions of unemployed people remain on short-lists over and over again, never getting jobs. That’s one reason why unemployment remains high. It’s time to remedy the situation. Dr. Arlene will explain and elaborate on the top five mistakes that jobseekers make because they do not understand how employers think.

If you are currently unemployed, do not miss this show. Dr. Arlene will share the secrets of her Right Fit Method, the subject of her book WIN Without Competing!, to enable you to succeed in your job search.

July 2010 Shows



July 21st, 6:00PM PT
Scott M. Richter: Screenwriter and Entertainment Attorney
On WIN Without Competing! Dr. Arlene will interview Scott Richter, who has two careers – screenwriter and entertainment attorney – that fit together like two pieces of a puzzle. On a daily basis, Scott juggles these respective “right brain” and “left brain” professions and has even managed to combine both. Indeed, among his many active projects, Scott is writing a legal sitcom pilot for Double G Productions.

A member of the Writers Guild America West, Scott won the 2007 Austin Film Festival Drama teleplay competition for his Grey’s Anatomy script, “Reality Bites” and his credits include three years on the Emmy Award winning Christopher Lowell Show, where he wrote comedy cold opens and other material for the interior design guru. Scott has also consulted on various Christopher Lowell Enterprise media projects. Among Scott’s other credits are celebrity autobiographical endeavors with Fess Parker (Walt Disney’s Davy Crockett and TV’s Daniel Boone) and model and actress Amy Theismann (daughter of sports broadcaster and former NFL great Joe Theismann).

In addition to his legal sitcom pilot, Scott is developing a comedy feature for a Paramount Pictures based production company and was recently invited to pitch to a top TV producer. Among his many activities, Scott is a board member of First Stage, a renowned non-profit theater group in Hollywood, which has staged some of his plays and attracts such prominent actors as Ed Asner, Estelle Harris and Ed O’Neill.

Join Dr. Arlene as she uncovers how Scott manages to balance two demanding careers and how each has served the other.


May 2010 Shows



May 12th, 5:00PM PT
Dr. Arlene Probes the Relationship Between Passion and Risk: What is Your Core Identity Passion/Risk Assumptions Quotient (CIPRAQ)?
This show is the second in a two-part series on Core Identity. On WIN Without Competing, Dr. Arlene will explore the relationship between passion and risk in her guest interviews. Many do not follow their passion because they are terrified of taking the risk. Are you following your passion? If not, why not? Those that are passionate about pursuing their Right Fit Core Identity use passion to propel them, pushing fear into the background. Some do this early in life, others later in life. Should age be a factor in following our passion? During the show, be sure to take Dr. Arlene's Core Identity Passion/Risk Assumptions Quiz to find out what erroneous assumptions you are making which can prevent you from changing Core Identities. To learn more about finding your Core Identity right now, read Chapter Four -- “Your Core Identity: Know Thyself Now” in Dr. Arlene’s book WIN Without Competing!

April 2010 Shows



Our 50th Show!
April 21st, 5:00PM PT
The Right Fit Method Strikes A Nerve: What Is Your Core Identity Assumptions Quotient (CIAQ)?
This show is the first in a two-part series on Core Identity.On WIN Without Competing!, Dr. Arlene will strike the Core Identity Nerve in her guest interviews. Picture an apple with a core. With the precision of a surgeon, Dr. Arlene will cut the apple in half, in order to examine its core. In her conversations with her call-in guests, she will probe to reach the essence of their unusual Core Identity transformations. For many, changing Core Identities is a daunting task coupled with fear. For others, it is a joy. What about you? Have you found the Right Fit Core Identity?

During the show, be sure to take Dr. Arlene’s Core Identity Assumptions Quotient Quiz to find out what erroneous assumptions you are making which can prevent you from changing Core Identities. To learn more about finding your Core Identity right now, read Chapter Four- -“Your Core Identity: Know Thyself Now” in Dr. Arlene’s book WIN Without Competing!


March 2010 Shows



March 24th, 5:00PM PT
The Right Fit Method Gets Even More Personal: What is your Secret Assumptions Quotient (SAQ)?
On WIN Without Competing!, Dr. Arlene will demonstrate how her Right Fit Method gets even more personal when she uncovers how secret erroneous assumptions about our personal lives can be detrimental to achieving and maintaining happiness. During the show, you can take Dr. Arlene’s Secret Assumptions Quotient Quiz and find out what erroneous assumptions you are making about your personal life that you do not want to share with others. You will also discover why you should not be making these assumptions. With her guest co-host Virgil Holder, Director of Corporate Recruitment, at the prestigious Piedmont Healthcare System in Atlanta, Georgia, Dr. Arlene will share fascinating stories about the impact of making erroneous assumptions in our personal lives. Dr. Arlene will respond to callers’ questions and speak with guests who have unusual personal stories. She will demonstrate how the Right Fit Method, the subject of her book WIN Without Competing! is the key to figuring out the right solutions not only in your professional life but also in your personal life.


February 2010 Shows



February 17th, 5:00PM PT
A Radio Show Not To Be Missed!

A Conversation/The Veil of Email: What is Your Email Assumptions Quotient (EAQ)?
On WIN Without Competing! Dr. Arlene will ask, “Are you hiding behind your email inbox and wondering why you are not achieving your professional and personal goals?” To find out if you are consciously, unconsciously, or automatically using email to avoid speaking on the phone or face-to-face, take my Email Assumptions Quotient Quiz. You will be amazed to learn how many erroneous assumptions you are making about the effectiveness of email. My guest co-host Virgil Holder, Director of Corporate Recruitment at the prestigious Piedmont Healthcare System in Atlanta, Georgia, and I will have an eye-opening conversation with many “eureka moments” which will change your perception of when to use or not to use email. Dr. Arlene’s Right Fit Method, the subject of her book WIN Without Competing!, is the key to figuring out the right solutions (including emailing) in your professional and personal life.

January 2010 Shows



January 13th, 5:00PM PT
The Right Fit Method Gets Personal: What is your Personal Assumptions Quotient (PAQ)?
On WIN Without Competing! Dr. Arlene will demonstrate how her Right Fit Method gets personal and disclose when erroneous assumptions about our personal lives can be detrimental to achieving and maintaining happiness. During the show you can take Dr. Arlene’s PAQ Quiz and find out what assumptions you should not be making and why. Dr. Arlene, with her guest co-host Virgil Holder, Director of Corporate Recruitment at the prestigious Piedmont Healthcare System in Atlanta, Georgia, will share fascinating stories about the impact of making erroneous assumptions in our personal lives. Dr. Arlene will respond to callers’ personal questions, demonstrating how the Right Fit Method, the subject of her book WIN Without Competing!, is the key to figuring out the right solutions not only in your professional life but also in your personal life.

December 2009 Shows



December 2nd, 5:00PM PT
Dennis Meredith: King of Scientific Communications
On WIN Without Competing! Dr. Arlene will interview distinguished science writer and communicator Dennis Meredith who is the author of Explaining Research, to be published by Oxford University Press on March 1st, 2010. Meredith, an adventurer, not only writes about science but also lives it. He wrote an article which included photos of what was believed to be the Loch Ness monster. This led to a New York Times-sponsored expedition to Loch Ness. Meredith served as the press officer on this expedition and wrote Search at Loch Ness.

Meredith has had a fascinating career. He ventured on the Loch Ness expedition with Harold “Doc” Edgerton, inventor of the strobe light; prepared the historic news release announcing synthesis of the first artificial gene by Nobel Prize winner Har Gobind Khorana, and helped Nobel Prizewinning physicist Richard Feynman explain his controversial opinions about the cause of the space shuttle Challenger disaster. Meredith worked at some of the country’s leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin. He has helped science journalists at all the nation’s major newspapers, magazines, and radio and TV networks and has written well over a thousand news releases and magazine articles on science and engineering over his career.

His scientific training as a chemist and biochemist coupled with his passion for communicating accurate scientific findings to the public led him to create and develop, with the American Association for the Advancement of Science (AAAS), the international research and news service – EurekAlert! – which now links more than 4,500 journalists to news from 800 subscribing research institutions. The AAAS honored Meredith in 2007 by electing him as an AAAS Fellow “for exemplary leadership in university communications, and for important contributions to the theory and practice of research communications.”

Here are some of the other adventures that Meredith will share as his career unfolds: tramping across the California desert with seismologists recording microquakes for clues to the shifting crust; standing breathless atop a 14,000-foot Hawaiian mountain peak with astronomers breaking ground for an immense telescope to peer deeper into the cosmos than ever before, and watching a 50-foot research balloon, looking like a giant quivering jellyfish, soar into space carrying an instrument to detect gamma rays from distant astronomical objects.

Join Dr. Arlene as she uncovers what really goes on behind the curtain of science and what people need to know about scientific breakthroughs.

This show was a Today's Pick on December 9th, 2009, featured on the Home Page of BlogTalkRadio!:
December 9th, 5:00PM PT
Mary Beth Garber: Queen of the Southern California Broadcasters Association
On WIN Without Competing! Dr. Arlene will interview Mary Beth Garber, the President of the Southern California Broadcasters Association (SCBA) since 1998. Garber serves as a consultant for 62 stations in Los Angeles, the biggest radio market in the world in terms of dollars. Garber has been recognized as: “Broadcaster of the Year” by Radio Ink Magazine and received the Genii Award for Excellence in Radio by American Women in Radio and Television. She has also been named as one of the “20 Most Influential Women in Radio” by Radio Ink every year for the past 10.

During her presidency at SCBA, Garber has co-produced, in conjunction with Arbitron, three behavioral studies about media usage. Garber has also created and produced “The Virtual Neighborhoods of Radio,” which she has presented to advertisers, marketing groups and broadcasters across the country. The Virtual Neighborhood concept has has changed the attitudes of programmers' and on air personalities' toward listeners and advertisers. Garber has been the keynote speaker for Chambers of Commerce and American Advertising Federation and for the American Women in Radio and Television Chapters nationwide, teaching them how to succeed through the creation
of local Virtual Neighborhoods. During the last 10 years Garber has also trained over 600 radio sales people through her Southern California Broadcasters University courses changing how sellers position radio and prospect for clients.

Prior to joining SCBA, Garber had a distinguished advertising and broadcast career in Los Angeles. She held senior media positions at Chiat/Day and Foote, Cone & Belding. Her radio experience includes local sales and management for CBS and ABC radio stations and at Interep Radio. At Walt Disney Studios, she worked on the client side of the advertising business for two years as VP/Broadcast Media for Buena Vista Pictures Marketing.

Garber is active in community service, having served as both Trustee and Board Member for numerous organizations throughout Los Angeles. Join Dr. Arlene as she uncovers how Garber orchestrated a record attendance at Disneyland by featuring Radio Day with over 40 stations participating.

November 2009 Shows



November 4th, 5:00PM PT
Rachel Brill: Superstar on the Rise
On WIN Without Competing! Dr. Arlene will interview Rachel Brill, Vice President of Development at ZOO Productions. In 2001, Rachel joined ZOO Productions as an intern and quickly showed her creativity which propelled her to Vice President of Development in 2008. In her current position, Rachel manages project development and production (both written and media) relevant to pitches, presentations, and pilots which has included the FOX primetime game show “Are You Smarter Than a 5th Grader?” and TVLand's "How'd You Get So Rich?" with Joan Rivers. In addition to her responsibilities in development, Rachel has played a key role on the production teams of ZOO’s recent shows including truTV’s “Speeders” and “Speeders Fight Back”, Lifetime’s “Let the Good Times Roll”, CMT’s “Bandits vs. Smokies”, MTV’s “Tila Tequila’s Spring Break Fantasy Couple”. Rachel is also developing the docu-series “The Pellicano Girls.” and a studio game show for NBC.

As an invited speaker at the Association of Film Commissioners International Cineposium in November, Rachel will be part of a panel discussing “Non-Fiction Productions: The Bread & Butter of the Industry?”

Rachel’s passion for a career in television started early as she was growing up in Los Angeles. Then, as a college student at the University of Miami, Rachel worked as the student producer, director & editor of “UMIQ,” a scholastic “Jeopardy” like game show where she garnered accolades including the Telly Award (a national award recognizing the best in non-commercial television), the Collegiate Broadcasters Inc. Award (a national award recognizing the best in college television), and the Aegis Award (a national video and film production award recognizing outstanding work, judged by peers). Rachel took a semester sabbatical to travel as the event planner for the Al Gore/Joe Lieberman Presidential Campaign in 2000 and at a later time worked on events for President William Jefferson Clinton just after he left the White House.

During her junior year in college, Rachel seized the opportunity to intern for MTV's Summer Beach House which laid the groundwork to a full time position with ZOO Productions. Starting as a Production Assistant and quickly becoming Executive Assistant to partners Barry Poznick & John Stevens, she coordinated all aspects of business and personal life for two executive producers, including: new project development, current network administration, casting, maintaining schedules, coordinating travel, expense reports, maintaining relationships with creative executives, agents, managers, and talent, assisting in corporate sponsorships for annual charity fundraiser, live event coordination, and shoot day logistics for various projects.

As Rachel rose through the ranks at ZOO Productions, her credits along the way include: MTV’s “The Morning After”, Oxygen’s “Girls Behaving Badly” and “Kids Behaving Badly”, CBS’s “Rob & Amber Get Married”, History Channel’s “Where Did it Come From?”, Spike’s “Video Game Awards”, and a private concert with rap star Snoop Dogg and The Pussycat Dolls.

Join Dr. Arlene as she uncovers Rachel’s success strategies and future plans.

This show was a Today's Pick on November 18th, 2009, featured on the Home Page of BlogTalkRadio!:
November 18th, 5:00 PM PT
Jannel Rap: Music Iconoclast
On WIN Without Competing! Dr. Arlene will interview singer-songwriter Jannel Rap who, according to the International Music Connection Magazine, is one of the top 50 iconoclasts of the music business along side the Eagles, Lil Wayne, Robert Plant and many more.

Jannel has five solo CDs that have received national airplay. She is currently working on her 6th solo CD entitled..."Are We There Yet?" She has shared the stage with John Waite, Sophie B. Hawkins, Stevie Wonder, Sandi Patty, The Yardbirds, Nickel Creek, Eddie Money, Rick Springfield's band- The Squirts, Susan Gibson (Dixie Chicks), Lowen and Navarro, Loudon Wainright III, James Valentine of Maroon 5, Tyrone Wells, and Ronnie Cox.

Her music has been featured in the television shows "America Lost and FOUND", and "Elimidate," in Karen Black's play "Missouri Waltz," the Henry Jaglom films "Going Shopping" and "Irene In Time," the documentary: "800 CDs" and the film "Costa Rican Summer" starring Pamela Anderson.

Jannel founded GINA for Missing Persons FOUNDation after the disappearance of her sister, Gina, in 2000. The GINA FOUNDation was featured twice on the Grammy Awards Program along with Jannel and numerous contributing artists, including Meatloaf, Michael C. Ross, Christina Aguilera, Vanessa Carlton, Little Feat and Sheila E.

Annually, Jannel takes her band Clementine on the Squeaky Wheel Tour which is a 19 day event beginning on Gina’s disappearance date and winding down on her birthday. Jannel is considered an expert on call for missing person cases featured on national TV shows such as Nancy Grace.

She was the host of "America Lost and FOUND” and co-hosted the CRN’s Digital Talk Radio “Live from Studio C Street.” The TV show "FINDing Gina," about Jannel and her band, Clemetine, is under development. It's a reality series about a band on the road looking for one of their member's sisters and in the process they meet the families of the missing to help them gain media attention for their loved ones. People are FOUND. Jannel will be the host.

Jannel is the author of 30 Days in a Life that chronicles a specific 30-day period in her life. This book not only gives you a view into the day to day life of this uniquely driven woman, but brings to light how her sister's disappearance has created life lessons and changes she would have never experienced otherwise.

Join Dr. Arlene as she uncovers how Jannel’s passion for music has inspired her to turn tragedy into a mission for helping others.

October 2009 Shows



October 7th, 5:00PM PT
Serita Stevens: The Mistress of Mystery
On WIN Without Competing! Dr. Arlene will interview award-winning author Serita Stevens who has had 30 published books to her credit including two non-fiction books: The Forensic Nurse and The Book of Poisons. As a forensic nurse, Stevens was trained to observe evidence that physicians may overlook. She has been frequently first on the scene of a crime or in an emergency room which puts her in a unique position to collect evidence regarding accidents, alleged sexual assault, spousal abuse and other violent incidents. Her book The Forensic Nurse – how nurses help police solve crimes – is currently being turned into a television drama in Canada (CTV) with Greg Bell (former showrunner of Bones) as the head of production.

Writers frequently questioned Stevens on how to kill off their characters in their books. Stevens, recognizing their need, wrote The Book of Poisons to instruct writers on how to murder their victims correctly. Any questions about poisons?

Stevens, a highly versatile writer, has turned her attention to scriptwriting with “Murder Me Twice” (a reincarnation thriller and winner at Cinema City International Film Fest as best script,) “Mother In Law” (a female driven dramady with a supernatural twist – also a winner at CCIFF and at Broad Humor Festival,) “Dragon Seeds” (a psychological horror written with director Sean McNamara,) “The Presence” (a psychological horror), and “Guilty Prey” (you always thought your attorney’s were blood suckers and now they are.) She is currently working on a TV pilot “Gangsta” (about the cops who run the gang land stations) and “A Match Made in Heaven” (a true romantic comedy.)

Her awards include: the Edgar Award Best Horror Short and Best Short Script at Cinema City for The Unborn, now a film (www.theunbornfilm.com); the Anthony Award and McCavity Award for Unholy Orders; the Anthony Award and McCavity Award for Red Sea, Dead Sea; Best Biblical Romance from Romance Writers of America for Lightning and Fire; Best Western Suspense from Romance Writers of America for Deceptive Desires now a script entitled “Logan’s Land”.

Watch for Stevens’ films “Saving Spirit” and “The Chaperone" on the Hallmark Channel.

Currently, Stevens lives in the Los Angeles area with her actor husband, daughter, her cats – Caesar, Othello and Goldie and her dogs – Pupperazzi (who likes to hound her), Cupcake and Sophia.

Join Dr. Arlene as she uncovers the secrets of Stevens’ mystery writing success.

This show was a Today's Pick on October 21st, 2009, featured on the Home Page of BlogTalkRadio!:
October 21st, 5:00PM PT
Independent Filmmaker Suzanne DeLaurentiis: Head, Suzanne DeLaurentiis Productions
On WIN Without Competing! Dr. Arlene will interview Suzanne DeLaurentiis who follows in the footsteps of her family of successful filmmakers, producers and directors. Her company, Suzanne DeLaurentiis Productions, independently produced 10th & Wolf, Brothers By Blood, Silicon Towers, Pocket Ninjas, Skate Dragons, Twin Towers, Graduation Day, Out of the Black, Shut-up Kiss and Me, A Month of Sundays, The Vegas Connection, Mutant Man, Swiss Family Robinson, Mannequin 2, Rocky V, Transylmania and New Hope Manor and many others. The film 10th & Wolf, a drama based on the investigations of mob informant Joe Postone, aka Donnie Brasco, won numerous awards.

Suzanne Delaurentiis has won the prestigious Opal Award from Women in Film, a lifetime award for music in independent films from the Hollywood Fame Awards and The Distinguished Founders Award for Excellence in Filmmaking from the Palm Beach International Film Festival.

Delaurentiis started the Cinema City International Film Festival which debuted at Universal Studios in 2007 and was rated one of the top 25 Film Festivals by MovieMaker Magazine in the festival’s second year. She conducts lectures and workshops, mentoring up-and-coming actors and filmmakers. Suzanne has helped hundreds of talented people jumpstart their careers. At the Hyatt Regency Century Plaza, the fifth Cinema City International Film Festival took place in September featuring the film Like Dandelion Dust starring Barry Pepper, Cole Hauser and Mira Sorvino.

Join Dr. Arlene as she uncovers Suzanne DeLaurentiis’ fascinating career from her childhood roots to her teenage acting career, to her acclaimed singing nightclub act at age 20 (mentored by her cousin Frankie Avalon) to acclaimed filmmaker.

October 28th, 5pm PT

What is your Assumptions Quotient (AQ)?
On WIN Without Competing! Dr. Arlene will host a special call-in career show with guest co-host Virgil Holder, Corporate Director of Recruitment of the prestigious Piedmont Healthcare (includes five hospitals) in Atlanta, Georgia. More than 15 million people are currently unemployed and millions of employed are shaky about their jobs and careers. Fear can cloud our judgment and prevent us from acting appropriately. Fear coupled with erroneous assumptions is deadly. To find out if you are making erroneous assumptions that are preventing you from getting a job, changing careers, or moving up in your current position, take Dr. Arlene’s Assumptions Quotient Quiz during the show. You will be amazed to find out the number of erroneous assumptions that you make which impede your career success. Are you blasting your resume from Burbank to Bombay? If so, be sure to listen to the show. Dr. Arlene will respond to callers’ questions, demonstrating how her Right Fit Method, the subject of her book WIN Without Competing!, is the key to figuring out the right solutions to succeed in both your professional and personal life.

September 2009 Shows



This show was a Today's Pick on September 2nd, 2009, featured on the Home Page of BlogTalkRadio!:
September 2nd, 5:00PM PT

Dr. Judith Reichman: Sets the Standard on Women’s Health Issues
On WIN Without Competing! Dr. Arlene will interview Dr. Judith Reichman who is one of the leading voices in America on women’s health issues. She has been a medical contributor on women’s health for the NBC Today Show, appearing bi-weekly for over a decade. During much of that time she wrote a weekly column for the Today Show on MSNBC. She is the author of the bestsellers I’m Not In The Mood - What Every Woman Should Know About Improving Her Libido, I’m Too Young to Get Old: Health Care for Women After Forty, Relax, This Won’t Hurt: Painless Answers to Women’s Health Questions and her most recent book Slow Your Clock Down: The Complete Guide to a Healthy, Younger You. Dr. Reichman is also a contributing editor for the LA Times Magazine.

Dr. Reichman has a thriving practice in Los Angeles. She is an attending physician in gynecology at Cedars-Sinai Medical Center and a fellow at the American College of Obstetricians and Gynecologists. She specializes in perimenopausal and menopausal care.

Dr. Reichman lives in Los Angeles. She is married to Gil Cates, film director, producer, and the artistic director of the Geffen Playhouse. They have 6 children and one dog (who resides with them).

Join Dr. Arlene as she uncovers how Dr. Reichman sets the standard on women’s health issues.

September 9th, 5:00PM PT

Jack Feuer “It’s My Way!”
On WIN Without Competing! Dr. Arlene will interview Jack Feuer, Editorial Director of UCLA Magazine, who likes shaking things up. At UCLA Magazine he relaunched the university’s flagship publication and its website. Prior to UCLA, Feuer was the National News Editor of Adweek (and before that its first Media Editor) where he helped execute a sweeping redesign of this famous ad industry magazine and its website.

Feuer also served as West Coast Bureau Chief of Inside Media magazine, where he wrote the acclaimed “West World” column on L.A. advertising, and as Managing Editor of J.D. Power and Associates, where he edited the award-winning Power Report newsletter.

Jack continues to write about the business of communications as a regular contributor to Variety, TV Week and other channels, and through “Media X,” his popular weekly blog on mediapost.com. His byline also has appeared in Advertising Age, Buzz, Content and mediabistro.com, among others.

As an expert on advertising and media issues, Jack has been seen and heard on CNN, ABC, Univision, the Canadian Broadcasting System, Canal One in France, Fox News and numerous radio stations across the U.S., and he has been quoted on communications topics in such publications as The New York Times, the Los Angeles Times, the Boston Herald, The Wall Street Journal and Wired, among many others.

Feuer practices what he preaches as a marketing communications copywriter and strategic communications consultant for clients and agencies. His portfolio includes work for Lexus, Sony, Fox Broadcasting and the City of Los Angeles, among many others.

He is the author of "Good Men: A Practical Handbook for Divorced Dads" and admits that he really ought to listen to his own advice about parenting.

Join Dr. Arlene as she uncovers why Feuer, a change agent, likes to do things his way.

Wednesday, September 16th, 5:00PM PT

Judy Lamppu: Producer, Screenwriter, Lyricist, Singer, and Ms. Senior Santa Clara
On WIN Without Competing! Dr. Arlene will interview Judy Lamppu. For the past few years, Judy has been writing and producing a CD/book project dealing with the loss of loved ones entitled “Grief Rhymes with Thief,” as well as a book for young adults and a Sci-Fi Pop-Rock Opera entitled “Real.”

Working with Finnish Jazz star, Bianca Morales and her label, Beem Records International, Judy wrote all the English lyrics for two CD’s, the most recent, 13 songs on the newly released homage to “Roman Holiday” entitled “When in Rome.” This CD is considered to be a tribute to the great jazz classics of the fifties and sixties, with wonderful arrangements by Sven Nygard. Judy also completed an English version of songs for Bianca’s upcoming Christmas CD and an original holiday song, “Let’s Be Children for Christmas,” co-written with Bonnie Janofsky.

Early in her career Judy and her partner, Patricia Ford, had the good fortune of getting one of their scripts to Peter Falk, who, upon reading it, didn’t care that they were unknown writers, and “Caution, Murder Can Be Hazardous To Your Health” became the 2-hour ‘91 season opening of "Columbo."

Judy has written title songs for films and television with many projects in the works. Among her song credits are “Situation” for Jobete/Motown, released on London Records by artists Hodges, James & Smith, “Lulu” by the Jackson Five (available on the collection “SoulSation”), “Nobody,” a Capitol Records Nancy Wilson release, and “I Haven’t Got the Heart to Say Goodbye” and “Here I Am” (title song), special project for James Brown’s label Starday King, by the Mayor of Macon, GA, Ronnie Thompson and also recorded by both Dian Hart for Amaret Records and “The Group” for the Pete Records label. Both artists also recorded “If’s A Mighty Big Word” co-written by Ben Peters and “If You Don’t Love Me” co-written by Ben Wiseman (published by Melon MUSIC/Shelby Singleton Music). She also co-wrote “A Miracle” with CBS’s Morton Stevens for a TV special, “Antonio & the Mayor.”

Join Dr. Arlene as she uncovers how the reigning Ms. Senior Santa Clara fared in the Ms. Senior California State Pageant.

August 2009 Shows



This show was a Today's Pick on August 5th, 2009, featured on the Home Page of BlogTalkRadio!:
August 5th, 5:00PM PT

Billy Lowe: Celebrity Hairstylist and Beauty Expert
On WIN Without Competing! Dr. Arlene will interview Billy Lowe, Celebrity Hairstylist and Beauty Expert who has worked for the hottest names in Hollywood on and off the red carpet including Ellen Degeneres, Debra Messing, Lance Bass, Carson Kressley, Gloria DeHaven, and the cast of Desperate Housewives just to name a few.

Lowe has also been featured in hundreds of magazine and news articles around the world on beauty related topics including Cosmogirl, Parenting, Entrepreneur, Self magazine and countless other publications. He has appeared on TLC's 10 Years Younger, MTV's Made, Extreme Makeover and many other exciting programs and proudly launched his own luxury haircare line in May of 2009.

Join Dr. Arlene as she uncovers why Lowe, a classically trained pianist, passionately pursues bangs and brows.

August 12th, 5:00PM PT

Dr. Roger Welton: Creator of Web-DVM
On WIN Without Competing! Dr. Arlene will interview Dr. Roger Welton, veterinarian and president of Maybeck Animal Hospital in Melbourne, Florida. Welton is the author of Canine and Feline 101: A Complete Guide for Selecting, Training and Caring for Dogs and Cats. As founder and webmaster of Web-DVM, from which he provides disease management articles, a virtual symptom checker, and veterinary advice, as well as hosts blog The Web-DVM Post and talk show Pet Chat Radio, Welton provides the latest information in pet health care and farm management. Join Dr. Arlene as she uncovers why Dr. Welton chose to become an entrepreneur to practice medicine his way.

July 2009 Shows



July 1st, 5:00PM PT

Sandra Grassi Nelipovich: Award-Winning Batik Artist
Dr. Arlene will interview Sandra Grassi Nelipovich, who began her career in the Chicago area as an art teacher then moved to Orange County with her husband John, whom she met on the streets of Oak Park, Illinois. Taking the plunge, she became a full-time entrepreneur mastering her unique approach to batik art. Nelipovich displays her art at juried shows throughout California, Illinois, and Arizona. She has won numerous awards and her batiks on silk are displayed in many collections, including schools, libraries, hospitals, and McDonald's Corporate headquarters. Sandra has also designed a unique batik fabric for fashion designer Barbara Jax's collection and provided illustrations for music publisher Jolly Robin Press. Her batiks have been featured on covers of publications and included in art books.

This show was a Today's Pick on July 8th, 2009, featured on the Home Page of BlogTalkRadio!:
July 8th, 5:00PM PT

Sherrilyn Kenyon: The Reigning Queen of the Vampire Novel --Publishers Weekly
Dr. Arlene will interview Sherrilyn Kenyon, a true phenomenon. A new Dark-Hunter book is published every February, August and November, to the eager hands of Kenyon’s devoted fans across the globe who call themselves "Kenyon Minions." Each Kenyon release heralds a top spot on the New York Times, USA Today, and Publisher’s Weekly bestseller lists—and stirs a new wave of obsession from Kenyon’s clamoring fans. To date, there are over 17 million copies of her books in print in over 30 countries and her publisher and bookstores constantly struggle to meet demand.

There's more to Kenyon... Over the years and due to what she humorously calls "her children's need to eat," Kenyon has worked a variety of jobs: D.J., photographer (her publishing credits include the Washington Post), store clerk, cook, baker, dollmaker, painter, camerawoman, secretary, receptionist, freelance journalist, janitor, waitress, teacher, ditch-digger, web designer, programmer, and bookseller.

Kenyon is married and has three sons. The family lives outside of Nashville, Tennessee, with a menagerie of pets that include dogs, cats, fish, chickens, rabbits and reptiles

Curious about her website? She has more than 100 million hits per year. Her fans eagerly await Bad Moon Rising, an electrifying new arc in the Dark-Hunter world, which will go on sale on August 4th, 2009.

This show was a Today's Pick on July 15th, 2009, featured on the Home Page of BlogTalkRadio!:
July 15th, 5:00PM PT

The Journalist and the Rabbi: the Dual Career Stories of Stephen Fried and the late Gerald Wolpe
Dr. Arlene will interview Stephen Fried, an award-winning investigative journalist and essayist, the author of four acclaimed books--The New Rabbi, Bitter Pills: Inside the Hazardous World of Legal Drugs, Thing of Beauty: The Tragedy of Supermodel Gia, and Husbandry--and an adjunct professor at Columbia University's graduate school of journalism.

A two-time winner of the National Magazine Award--the Pulitzer Prize of magazine writing--Fried has been a prolific writer of feature stories and personal essays for Vanity Fair, The Washington Post Magazine, GQ, Rolling Stone, Glamour, and Philadelphia magazine (where he also served for two years as editor-in-chief.) His most recent book, Husbandry, is a collection of essays he wrote as the "Heart of a Husband" columnist at Ladies' Home Journal..

His 2002 book The New Rabbi—which is in the news again since its main character, beloved and charismatic Rabbi Wolpe, recently died--was highly praised by the New York Times, Washington Post and Boston Globe and featured on "All Things Considered." It was chosen as one of the best books of the year by Publishers Weekly, which said, "Stephen Fried took what many would consider a mundane topic-a Jewish congregation searching for a new rabbi-and turned it into a marvelous journalistic memoir that recorded his own spiritual development as well as a community's quest for leadership" And it was named one of the year's top 10 books on religion and spirituality by beliefnet.com.

Rabbi Gerald Wolpe who died on May 18, 2009 at the age of 81, was married to Dr. Arlene's first cousin Elaine. Fried, writing about Wolpe’s death, said "American Jews lost one of our great sermonizers, one of our most fascinating and challenging pulpit leaders, and a renaissance rabbi whose dramatic life yielded several distinct acts, each with its own powerful teaching moments."


This show was a Today's Pick on July 29th, 2009, featured on the Home Page of BlogTalkRadio!:
July 29th, 5:00PM PT

Steve Jordan: Fitness Guru Who Overcame Paralysis and Memory Loss
Dr. Arlene will interview Steve Jordan, celebrity Kinesiologist, who has trained a wide array of people from the National Academy of Sports Medicine, where he was appointed to the position of Educator to rain fitness professionals, to The Today Show on NBC where he became a regular contributor. Steve's client list includes celebrities, musicians, news anchors, medical doctors, athletes of all levels, business executives, and most importantly, today's youth. He has been featured in national publications like Fitness Magazine, Self, Glamour, Performance Magazine, Men's Fitness, Ultimate Fighter, Vivid, New York Daily News, The Washington Post, and Beverly Hills Courier. His TV appearances include Today in New York, Oxygen Network, E! Entertainment, ABC Eyewitness News, and Good Morning America. Steve also currently sits on the Board of Advisors of the Venice Family Clinic, the nations largest non-profit health center. Whether working with Professional athletes, celebrities that need to be in shape for a movie or photo shoot, or one-on-one with clients who have chronic pain or physical disabilities, to help them lead normal, pain-free lives, Steve brings a fervor and respect to his work that is inspirational.

June 2009 Shows



This show was a Today's Pick on June 3rd, 2009, featured on the Home Page of BlogTalkRadio!:
June 3rd, 5:00PM PT

Dr. Julianne Malveaux: President, Bennett College for Women
Dr. Arlene's guest is MIT PhD economist Julianne Malveaux, syndicated columnist and writer whose articles have appeared in USA Today, Los Angeles Times, New York Times, Ms. Magazine, Essence Magazine, and many more publications. Dr. Malveaux has appeared on CNN's special Reclaiming the Dream with Soledad O'Brien, PBS's To the Contrary, ABC's Politically Incorrect, and Fox News's The O'Reilly Factor. She has hosted and appeared on radio talk shows nationwide. Malveaux is the founder of the multi-media company Last Word Productions. They are creating a program for PBS on the economy and people of color. Dr. Malveaux's passion for education and young people led her to accept the presidency of Bennett College for Women in 2007.

June 10th, 5:00PM PT

Bryon Sutherland: Award-Winning Glass Artist known for his "Fizzle Fruit"
Dr. Arlene's guest is Bryon Sutherland, whose passion for working with glass was first ignited as a student at California State University, Chico. After receiving his Bachelor of Arts in Glass Sculpture, he accepted a position at the Orient and Flume, which has been producing fine art glass since 1972. He later studied with, and was invited back as teaching assistant to Bill Gudenrath, master Venetian glass artist, in Corning New York of the world-renown Corning Museum and Institute.

After studying with Mr. Gudenrath, Bryon decided to become an entrepreneur. He set up his own glass art studio in Gridley, Northern California which is sited on the property of a 35-acre abandoned fruit cannery, The Hunt Cannery, established in 1896 was one of the largest peach canning operations in the world. The property was later operated as The Libby Cannery, a cooperative which began in 1932, and ceased operations in 2001. It was out of the enormous rubble left behind that the Sutherland Glass Art Studio emerged.

Sutherland’s work has appeared in leading galleries, juried exhibitions and installations throughout the United States.

June 17th, 5:00PM PT

Marya Dabrowski: Award-Winning Fine Jewelry Designer
Dr. Arlene will interview Marya Dabrowski, who comes from a long line of artists, sculptors and woodcarvers. She is a self-taught jeweler who began silver smithing at the age of twelve and later studied at the Academy of Jewelry Arts in New York, concentrating in gold granulation, hand-cutting of gems, and cloisonne enameling.

With an innate sense of color and a natural affinity for shape and symmetry Marya's designs are constantly evolving and earned her an American Gem Trade Association Spectrum Award, as well as two coveted Jewelers Circular Keystone Jeweler's Choice Awards.

Dabrowski's jewelry has appeared on television shows, magazine covers, and in juried art exhibits.

June 24th, 5:00PM PT

Daniela Came: The Mistress of Whimsical Sculpture
Dr. Arlene will interview Daniela Came, MFA from Claremont Graduate School, award-winning sculpturist whose works are whimsical, imaginative, and bursting with color. Bicycle chains come to life as cascading hair, discarded metal tools and bolts are artfully transformed to works of art. Daniela does not recycle, she recreates from "discards" her husband Garret finds. Daniela's sculptures apear in galleries, collections, shows, and exhibitions capturing the hearts of many around the world. Listen in to find out why her art is universally loved.

May 2009 Shows


This show was a Today's Pick on May 6th, 2009, featured on the Home Page of BlogTalkRadio!:
May 6th, 5:00PM PT

Jan F. Constantine: General Counsel for the Authors Guild who won 125 million-dollar settlement in Authors Guild, et al v. Google, Inc.
Dr. Arlene's guest is distinguished intellectual property law attorney Jan F. Constantine who led the class action lawsuit against Google to a landmark decision to protect authors whose works are available on the Internet. Throughout her career Jan has established legal precedents as Senior Vice President at News Corp, Deputy General Counsel for Macmillan and Assistant United States Attorney of New York City's Eastern District. When she is not performing as a lawyer, Jan performs Cabaret at various venues in New York City and serves on several not-for-profit Boards.

May 13th, 5:00PM PT

David B. Opton: CEO and Founder of ExecuNet
Dr. Arlene's guest is entrepreneur David Opton, who founded ExecuNet in 1988, the leading Internet-based business and career network for senior level executives and professionals with salaries above $150,000. After holding high level human resources executive positions at Sterling Drug International and Xerox Corporation, Mr. Opton left the employee nest to become a highly successful entrepreneur.

May 20th, 5:00PM PT

Robert R. Horton: Multifaceted, Creative Entrepreneur
Dr. Arlene's guest is Mr. Robert Horton, the Chairman of Alchemix Corporation , a cutting edge alternative energy company, which he established in 1998. An expert in his field, Mr. Horton has been active in energy and environmental technology since 1980. Among his activities, he organized, managed and sold the China Coal Pipeline Company to Enron in 1997. Prior to that, Horton, in partnership with the American Broadcasting Company, organized and created the world's largest travel franchise company.

Since childhood, through the influence of his Clinical Psychologist mother, Robert has been a student of human personality. Beginning in 1975, in addition to his other career interests, he began working on what has become the InnerViewing method, a precise and comprehensive means of distinguishing core personality traits. In the early 1980's he founded the Carefree Institute and, with the help of the Educational Testing Service of Arizona State University, developed the InnerView a comprehensive personality assessment tool. The InnerView has been used by tens of thousands of individuals over the last twenty years.

This show was a Today's Pick on May 27th, 2009, featured on the Home Page of BlogTalkRadio!:
May 27th, 5:00PM PT
Stephen Citron: Authority Extraordinare on Musical Theater Dr. Arlene's guest is Stephen Citron, composer, lyricist, author, lecturer, teacher, and authority on musical theater who is a product of the Julliard School of Music. Mr. Citron's book "Songwriting: A Complete Guide to the Craft" is in its 17th edition and a newly revised edition was recently published. In the field of musical biography, he has written three dual biographies including "Noel and Cole: The Sophisticates" chosen as one of the New York Times Best Books of the Year. At Carnegie Hall in his studio, he taught piano and composition for many years.


Citron has published songs here and abroad, accompanied Edith Piaf and wrote the score, music and lyrics to One More Song, the Judy Garland Musical which lives on after its debut in the mid 1980's. He will share stories of his glamorous life in Paris. Citron is married to celebrity biographer, Anne Edwards, and they live in Beverly Hills, California.

April 2009 Shows




This show was a Today's Pick on April 1st, 2009, featured on the Home Page of BlogTalkRadio!:
April 1st, 5:00PM PT

The Anne Edwards Brand of Celebrity Biography
Dr. Arlene's guest is acclaimed author Anne Edwards, Pulitzer Prize nominee for her biography, "Early Reagan," and internationally bestselling biographer of Judy Garland, Vivien Leigh, Katharine Hepburn and Margaret Mitchell (author of "Gone With the Wind.") A native of Los Angeles she lived for several decades in Great Britain where her biographies of Queen Mary (the present Queen's grandmother), Diana (Princess of Wales), Wallis (Duchess of Windsor), and "Royal Sisters," (Elizabeth I and Princess Margaret) are seminal books. Edwards will share memories of her early career as a child performer and her marriage to her third and present husband, Stephen Citron - pianist, composer, noted author of books on the musical theater and co-author with Edwards on a memoir and a musical.

This show was a Today's Pick on April 15th, 2009, featured on the Home Page of BlogTalkRadio!:
April 15th, 5:00PM PT

Rosie Lee Hooks: A Multi-Faceted Career Phenomenon
Dr. Arlene's guest is Rosie Lee Hooks, Director of the Watts Towers Arts Center, the Tour Program for Watts Towers and the Charles Mingus Youth Arts Center. Digging deeper, Ms. Hooks won the prestigious NAACP "Image Award" for Best Supporting Actress; she toured the US and Europe with the Mark Taper Forum. At the Smithsonian Institution, she served as a Diplomatic Liason and Director of Field Research. And then...

This show was a Today's Pick on April 22nd, 2009, featured on the Home Page of BlogTalkRadio!:
April 22nd, 5:00PM PT
Nat Bothwell, MBA: The Winner of the 2009 Right Fit Award
Searching for the Right Fit Job Single and Searching for the Right Fit Spouse?


Dr. Arlene’s guest is 38-year-old Nat Bothwell, a bank employee for 12 years after receiving his MBA, who was given two hours notice before losing his job on May 9th 2008 as the corporate Executive Vice President of Marketing of ANB Bancshares in Bentonville, Arkansas, one of the first banks in the country to close its doors, which included 12 locations. At its peak, the Bank had 2+ billion in assets.

In our current economic situation both employees and entrepreneurs should be ready to implement the Right Fit Method in case the ax should fall. New grads entering the workplace with few or no accomplishments need a new way to find a job.

Barro global search, inc. of which Dr. Arlene is the founder and CEO, conducted a nationwide contest to find Nat. He is the winner of the 2009 Right Fit Award because his job search strategies, including blasting his resume from Burbank to Bombay, have failed. He represents the millions of unemployed who are using the same ineffective strategies. Long term unemployment is the result. It’s time to stop taking the Shotgun Road with no destination and switch to the Right Fit Road and hear “You’re Hired.”

Nat’s contest entry which Dr. Arlene will share indicates that he is ready to embrace and implement new strategies. Nat attested that he has not read Dr. Arlene’s book WIN Without Competing! Career Success the Right Fit Way nor listened to her talk show. As he says, “I am as cold as it gets.”

Dr. Arlene will coach Nat on how to implement her Right Fit Method and walk with him down the Right Fit Road. It is up to Nat to change his behavior and get himself ready to hear “You’re Hired.” Dr. Arlene and her listeners will follow and encourage Nat on his journey until he succeeds. Then barro global search, inc. will name Nat the WIN Without Competing! Man and present him with an engraved gift with his new title. From that point forward the phrase “Remember Nat” will remind job seekers to use the Right Fit Method and WIN.

March 2009 Shows



This show was a Today's Pick on March 4th, 2009, featured on the Home Page of BlogTalkRadio!:
March 4th, 5:00PM PT

The Match-Making Chef
Dr. Arlene’s guest is Award-Winning (USA Book News Best Cookbook and Glyph Award for Best Cookbook) natural foods Chef Rachel Albert-Matesz, who developed 130 recipes for best-selling author Barry Sears, including 90 recipes for Zone Meals in Seconds. Chef Rachel, author of the The Ice Dream Cookbook and The Healthy Cooking Coach blog, will share her career journey and passion for matching her mouthwatering recipes to your health needs.

March 11th, 5:00PM PT

The King of Pearls
Dr. Arlene's guest is entrepreneur Jeremy Shepherd, Founder and President of PearlParadise.com, who built a niche-pearl Web site at the age of 26, which he turned into a $25 million online pearl empire by the age of 33. The PearlParadise.com company has been profiled by The Wall Street Journal, The New York Times, USA Today and many other national publications.

This show was a Today's Pick on March 18th, 2009, featured on the Home Page of BlogTalkRadio!:
March 18th, 5:00PM PT

Independent Film-Maker Edward Landler: 'I Build the Tower'
'A heartfelt and fascinating film... a real discovery, entertaining and illuminating...'-Leonard Maltin, Entertainment Tonight. Dr. Arlene’s guest is Yale-educated Edward Landler independent producer, writer and director whose feature documentary film on the Watts Towers was showcased at Hollywood’s Egyptian Theatre, New York City’s Museum of Modern Art and Washington DC’s National Gallery of Art. Passionate about the power of telling stories with pictures, Landler has worked in movies on three continents and was a founding member and one-time President of Film Independent which created the Independent Spirit Awards.

March 25th, 5:00PM PT

The Pretzel Effect: Flexibility is the Key to Success
Dr. Arlene's guest is award-winning journalist Mark A. Davis, Director of Communications for the UCLA Alumni Association, former Music Columnist for The Advocate, and active community volunteer. Drawing on his nearly 20 years of experience at UCLA, he will discuss the challenges that come with long-term employment, his strategies for coping successfully with change, and how he has developed and transferred his skills to welcome new opportunities through organizational changes.

February 2009 Shows



February 3rd, 5:00PM PT

Winning in Politics
Dr. Arlene's guest is political powerhouse Lulu Flores, attorney and President of the National Women's Political Caucus. Having just returned from the Inauguration of President Obama, Lulu will share her impressions and more!

February 4th, 5:00PM PT

Changing Core Identities
Dr. Arlene's guest is Grace Tiscareño-Sato, senior global marketing manager of Unified Communications with the Siemens Enterprise Communications Group. Grace made dramatic career changes in search of herself, which she passionately describes through her storyteller role in WIN Without Competing!

This show was a Today's Pick on February 11th, 2009, featured on the Home Page of BlogTalkRadio!:
February 11th, 5:00PM PT

Climbing Up the Career Ladder
Dr. Arlene's guest is Patti Rager,RN,MSN,MBA, Former Chairman, President and Publisher of Nursing Spectrum/NurseWeek (a division of Gannett Company, Inc. publisher of USA Today), which reaches more than one million registured nurses. Patti will share her journey from hospital nurse to high-powered executive to...

This show was a Today's Pick on February 18th, 2009, featured on the Home Page of BlogTalkRadio!:
February 18th, 5:00PM PT

The Beauty Queen Talks
Dr. Arlene's guest is Kellie Fuller who propelled herself from beauty queen to vocalist to talk show host of "Kellie in the Morning" which replaced the Imus Show on KVON when he was fired.

February 25th, 5:00PM PT

A Nationwide Compounding Center for Patients and Pets -- one stop shopping!
Dr. Arlene's guest is entrepreneur Arthur Margolis, third generation pharmacist, founder, and owner of America's Compounding Center, which has carved out a unique niche in the marketplace -- serving patients and pets nationwide.

January 2009 Shows



January 14th, 5:00PM PT

Speaking Up
Dr. Arlene's guest is women's media innovator Pat Lynch, founder and CEO of WomensRadio on the web. Passion, commitment, and speaking up have propelled Pat from being a U.S. Senate “staffer,” to becoming the first woman-owned advertising/marketing firm in the South to establishing the web's first nationally syndicated talk channel – The WR Channel. You can do it, too!

January 21st, 5:00PM PT

How To Set a Standard Against Which No One Can Compete
Dr. Arlene's guest is Marc Kusinitz, PhD, Senior Science Communication Advisor to an FDA director. Dr. Kusinitz, a science communication professional, will tell us how he sets a standard against which no one can compete.

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